Friday, March 16, 2007

Is It Important or Urgent?

Recently I heard from one of my clients that there isn’t enough time to get things done. Of course! But the real reason may be the challenge of succumbing to the urgent rather than focusing on the important.

Our business is constantly interrupted with community activities, peoples’ needs, telephones, paper processing and not enough hands to do all the tasks. Life is a huge smorgasbord of choices, and as I discuss this with my client we realized that all too often the urgent gets in the way of the important.

Think about it:

* You want to build assets, but how much time in each day is actually directed toward that goal?
* You want more donors, but what are you doing to increase that number?
* You want more salary, but who have you presented with your plan to warrant that increase?

What you concentrate upon you achieve. Otherwise, the momentary items that feel urgent will be convenient reasons not to do the more challenging things that are important.

A quick measure for you ….. if you want to build assets in your organization, read through the minutes of the board meetings for the last year and see how much mention there is of the board discussing ways to accomplish that. Not reports of a committee meeting, but real discussion about how to achieve that goal, and why. My client was astounded when we did this together …. you may be too.

Helen Monroe

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